What is a marketing persona? The simple answer is that a marketing persona is a fictional character that embodies your customer or audience. When you understand that character, you can market to their aspirations and pain points. This avatar of your real-life clients isn’t pulled out of thin air, ideally. If it is, you’re doing…
The very last thing we want to do right now in the midst of a pandemic is contribute to the constant, frantic background buzz that is inundating every newsfeed, and filling every inbox to the brim right now (thank you for the email of reassurance and letting me know that you are closely monitoring COVID-19,…
As of the time that I am writing this (March 2020) unemployment is on the rise, manufacturing is slowing down and both a worldwide pandemic and environmental collapse of Biblical proportions (hyperbole?) are triggering fears throughout the financial markets. This recipe of woe has been of course sparking the notion that we are on a…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_017.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSIn the second part of this two-part episode, we may finally answer the question that started this whole thing: How do you know when it’s time to start paid advertising Make sure you subscribe…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_016.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSIt may seem like a simple question, but as we unravel why the question was being asked it became apparent that we were opening a can of social media and marketing worms. Join us…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_015.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSSusan wanted to have a public argument about a band that she loves and that Tyler hates – but this is a marketing podcast and – well – everything is marketing. So, how can…
Bar Louie is a chain gastropub with several locations in my fair locale of the Denver-Metro area. In all, as best as my research could reveal, they have 133 restaurants nationwide, so it would be a fair assumption that they have this whole marketing and advertising thing pretty well locked down. By and large, I’d…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_014.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSTyler and Susan start by talking about the marketing funnel but quickly end up breaking apart a campaign that isn’t getting the expected results. By focusing on the messages, offers, and personas at each…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_013.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSI’ve made some amazing hires in my career and I’ve made some poor hires. Why the inconsistency? Prior to this incredibly insightful conversation, I don’t know if I’d have been able to tell you…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/omnicast_012.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSPodcast coach Gabe Ratliff (of The Artful Entrepreneur) joins Tyler Jacobson to discuss how dialing in your message can help you succeed in podcasting and how being compelled to podcast can help you reveal…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_011.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSSusan Barry of Hive Marketing returns to the Omnicast to discuss all sorts of stupid ways that businesses waste their marketing budgets. Are you making some of these mistakes? Tune in to find out.…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_010.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSWe often hear from B2B companies that they only want to advertise on LinkedIn and don’t want to advertise on Facebook or Twitter. In this episode, Tyler and Dannon explore this thinking to see…
