Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…
Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…
One of our client’s launches monthly flash sales of exclusive products. In order to help grow this client’s audience of buyers, we’ve taken to building anticipation by creating a single page experience that exists for all of the days before the next sale. This page includes a countdown timer to the next sale, a calendar…
For Immediate ReleaseContact: Jennifer Millerpros@omnifonic.com April 16, 2019 Unconventional Businesses Hire Omnifonic, an Unconventional Marketing Firm, to help Build Brand Awareness and Fuel Growth DENVER, April 16, 2019 – In an ever-changing, fast-moving digital world, two companies forging their own paths have hired Omnifonic, a growth-focused marketing firm, to help guide and direct their marketing…
Making a career change is a marketing problem – and one that has a solution. While it might feel initially like a stretch to make this claim, I encourage you to embrace this notion and approach your new journey with a marketer’s mindset. Problem: People need good writers. There is an abundance of content being…
I am an extremely slow reader. I tell everyone this fact whenever they hand me a book; “Don’t put this book in my hands,” I’ll say, “unless you’re prepared to not see it again for a couple of years.” Curiously, I have a strong appetite for learning and I put valuable lessons to work in…
Real Band, Fake Following Last week we learned of the band Threatin, who mounted a European tour based on a large online fan base that was fake. As of this writing, they have 38.8k fans on their Facebook page, 4.6k followers on their Twitter page and 1,390 following on Spotify. This is only news because…
Hey – we launched our blog. Welcome. Matt and I recognized that neither of us had just listened to song after song of Screamin’ Jay Hawkins – so, we pulled up Screamin’ Jay Hawkins on Spotify and pressed play. We only did that after we’d been listening to King Khan and the BBQ Show for…
Big news out of the Microsoft camp this week. Bing Ads platforms will now leverage data from another Microsoft owned platform, LinkedIn. This is big news because now you can isolate your paid ads to only show to employees of a certain company, who have a certain level of seniority in that company, to people who…
Login to Google Analytics Once logged in, select Acquisition from the left sidebar. In the expanded menu, select All Traffic. Under the expanded All Traffic menu, select Channels Now, you’ll see some new data in the right pane of your screen, showing you your site’s traffic channels. Click on the channel labeled Organic Search. On…
