Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher On this episode of the Omnicast, we explore how to run better Facebook ads with David Soto of The Moore Agency. Is it possible to spend too little? Is it possible to spend too much? Should you run your ads to wide audiences or should…
Inspirational quotes usually strike me as aspirational porn, fairly meaningless aside from momentarily revving you up, relied upon by people who are aiming present a facade that masks their terror. Sorry if you’re one of those people. I truly hope you live, laugh, and love. Now, here’s where I whip out something wonderful I heard…
It’s now been a week since I attended the Denver Digital Summit, and it’s been just a little over two months since I made the leap from unfulfilling government work into the deep waters of content writing and search engine optimization. My primary care physician thought this move was some mid-life, manic episode, however, I…
Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher Have you ever spent time designing a poster for your upcoming concert, dropped money down for printing, spent time moving from shop to shop and lamp post to lamp post hanging them – only to wonder if it’s doing you or your show any…
Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher If you’ve ever been to a conference or tradeshow, you’ve probably passed and “passed on” table after table where someone wants to take 20 minutes of your time to show you a demo or they want to give you a branded thumb drive. Is…
Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher Recently, we met with various small business owners to understand their marketing needs. What we found was that this varied group generally had the same misunderstandings or misuses of their websites. To help them and help others. we’ve compiled a list of assets every…
Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher If you’re in any sort of marketing position with your company, chances are you’ve asked or had to answer the question “How often should we send our newsletter out?”. This is generally followed by an arbitrary number that feels right, but is it right?…
Subscribe to the Podcast: iTunes/Apple Podcast • Spotify • Stitcher • TuneIn If you find the show helpful, please give us a review (it will be crazy helpful.) Welcome to the very first episode of the Omnifonic marketing podcast, Omnicast. In episode no. 1, Tyler and Dannon explore the odd interaction of a well-meaning non-profit…
Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…
Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…
