Does Posting Concert Posters Work? w/ Virgil Dickerson and Michael King

Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher Have you ever spent time designing a poster for your upcoming concert, dropped money down for printing, spent time moving from shop to shop and lamp post to lamp post hanging them – only to wonder if it’s doing you or your show any…

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Omnicast Episode 3: Things Every Business Site Needs (8 Item Checklist)

Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher Recently, we met with various small business owners to understand their marketing needs. What we found was that this varied group generally had the same misunderstandings or misuses of their websites. To help them and help others. we’ve compiled a list of assets every…

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Omnicast Episode 2: “How often should I send my newsletter?”

Subscribe via Apple Podcasts – Google Play – Spotify – Stitcher If you’re in any sort of marketing position with your company, chances are you’ve asked or had to answer the question “How often should we send our newsletter out?”. This is generally followed by an arbitrary number that feels right, but is it right?…

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Do Street Level Donation Solicitations Work? – Omnicast

Subscribe to the Podcast: iTunes/Apple Podcast • Spotify • Stitcher • TuneIn If you find the show helpful, please give us a review (it will be crazy helpful.) Welcome to the very first episode of the Omnifonic marketing podcast, Omnicast. In episode no. 1, Tyler and Dannon explore the odd interaction of a well-meaning non-profit…

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How can I tell which keywords are driving my sales?

Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…

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How can I tell which keywords are bringing traffic to my site?

Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…

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