The very last thing we want to do right now in the midst of a pandemic is contribute to the constant, frantic background buzz that is inundating every newsfeed, and filling every inbox to the brim right now (thank you for the email of reassurance and letting me know that you are closely monitoring COVID-19,…
As of the time that I am writing this (March 2020) unemployment is on the rise, manufacturing is slowing down and both a worldwide pandemic and environmental collapse of Biblical proportions (hyperbole?) are triggering fears throughout the financial markets. This recipe of woe has been of course sparking the notion that we are on a…
From the outside looking in, advertising and marketing can appear to be synonymous. They both present consumers with a message in hopes of hacking the brain and burrowing deep inside, and they both share the same goal of relieving people of their hard-earned disposable income. But in truth, the very real differences between advertising and…
…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish statements that can be easily proven false. Attention is the new currency, and it can be a totally manipulative hack to grab your attention by simply making…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_017.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSIn the second part of this two-part episode, we may finally answer the question that started this whole thing: How do you know when it’s time to start paid advertising Make sure you subscribe…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_016.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSIt may seem like a simple question, but as we unravel why the question was being asked it became apparent that we were opening a can of social media and marketing worms. Join us…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_015.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSSusan wanted to have a public argument about a band that she loves and that Tyler hates – but this is a marketing podcast and – well – everything is marketing. So, how can…
Bar Louie is a chain gastropub with several locations in my fair locale of the Denver-Metro area. In all, as best as my research could reveal, they have 133 restaurants nationwide, so it would be a fair assumption that they have this whole marketing and advertising thing pretty well locked down. By and large, I’d…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_014.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSTyler and Susan start by talking about the marketing funnel but quickly end up breaking apart a campaign that isn’t getting the expected results. By focusing on the messages, offers, and personas at each…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_013.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSI’ve made some amazing hires in my career and I’ve made some poor hires. Why the inconsistency? Prior to this incredibly insightful conversation, I don’t know if I’d have been able to tell you…
