In this new attention economy, utilizing social media is paramount for your business strategy as it is a great way to increase your brand’s awareness, and market your products and services. But when it comes to the sprawling, ever-changing world of social media, figuring out where to devote all your energies can be a tough…
Get FREE access to the Omnfonic Persona Modeling ToolWhat is a marketing persona? The simple answer is that a marketing persona is a fictional character that embodies your customer or audience. When you understand that character, you can market to their aspirations and pain points. This avatar of your real-life clients isn’t pulled out of…
By now we are all aware of the basic principles of SEO, and a good deal of us understand that search is a critical channel in some way for every business. But, if you had to explain what goes into SEO, do you think you could do it? If you could do it, do you…
Your heart races as you sit there, staring at your computer with sweaty palms and bated breath. You are painfully aware that your website could benefit from the powerful, FREE, digital marketing tool that is Google Analytics, however, the dread of setting it up seems daunting and is going to once again keep you from…
The very last thing we want to do right now in the midst of a pandemic is contribute to the constant, frantic background buzz that is inundating every newsfeed, and filling every inbox to the brim right now (thank you for the email of reassurance and letting me know that you are closely monitoring COVID-19,…
As of the time that I am writing this (March 2020) unemployment is on the rise, manufacturing is slowing down and both a worldwide pandemic and environmental collapse of Biblical proportions (hyperbole?) are triggering fears throughout the financial markets. This recipe of woe has been of course sparking the notion that we are on a…
From the outside looking in, advertising and marketing can appear to be synonymous. They both present consumers with a message in hopes of hacking the brain and burrowing deep inside, and they both share the same goal of relieving people of their hard-earned disposable income. But in truth, the very real differences between advertising and…
…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish statements that can be easily proven false. Attention is the new currency, and it can be a totally manipulative hack to grab your attention by simply making…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_017.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSIn the second part of this two-part episode, we may finally answer the question that started this whole thing: How do you know when it’s time to start paid advertising Make sure you subscribe…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_016.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSIt may seem like a simple question, but as we unravel why the question was being asked it became apparent that we were opening a can of social media and marketing worms. Join us…
