The buyer’s journey: how it applies to a live marketing campaign.

http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_014.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSSTyler and Susan start by talking about the marketing funnel but quickly end up breaking apart a campaign that isn’t getting the expected results. By focusing on the messages, offers, and personas at each…

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