Tyler and Susan start by talking about the marketing funnel but quickly end up breaking apart a campaign that isn’t getting the expected results. By focusing on the messages, offers, and personas at each stage of the funnel, Tyler and Susan find next steps to capture more leads. Find out how to instantly make your efforts improve by simply applying the buyer’s funnel to your own marketing actions.
What tools were mentioned on this episode?
Hive Marketing’s Recession Readiness Tool for Hotels
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