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Category Archives: Analytics

Jun302020
marketing persona modeling tool screenshot over a still of a rocket and flying saucer

Omnifonic’s Amazing Marketing Persona Modeling Tool

Analytics, Digital Marketing, How To, MarketingLeave a comment

What is a marketing persona? The simple answer is that a marketing persona is a fictional character that embodies your customer or audience. When you understand that character, you can market to their aspirations and pain points. This avatar of your real-life clients isn’t pulled out of thin air, ideally. If it is, you’re doing…

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May122020

The Right Way to Set Up Google Analytics 2020

Analytics, How To1 Comment

Your heart races as you sit there, staring at your computer with sweaty palms and bated breath. You are painfully aware that your website could benefit from the powerful, FREE, digital marketing tool that is Google Analytics, however, the dread of setting it up seems daunting and is going to once again keep you from…

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Mar102020

Marketing is Actually a Subset of Digital Marketing…

Analytics, Digital Marketing, Marketing, PhilosophyLeave a comment

…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish statements that can be easily proven false. Attention is the new currency, and it can be a totally manipulative hack to grab your attention by simply making…

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How Can I Tell Which Search Engines My Visitors Used?

Analytics, How To1 Comment

Login to Google Analytics Once logged in, select Acquisition from the left sidebar. In the expanded menu, select All Traffic. Under the expanded All Traffic menu, select Channels Now, you’ll see some new data in the right pane of your screen, showing you your site’s traffic channels. Click on the channel labeled Organic Search. On…

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