What is a marketing persona? The simple answer is that a marketing persona is a fictional character that embodies your customer or audience. When you understand that character, you can market to their aspirations and pain points. This avatar of your real-life clients isn’t pulled out of thin air, ideally. If it is, you’re doing…
Your heart races as you sit there, staring at your computer with sweaty palms and bated breath. You are painfully aware that your website could benefit from the powerful, FREE, digital marketing tool that is Google Analytics, however, the dread of setting it up seems daunting and is going to once again keep you from…
…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish statements that can be easily proven false. Attention is the new currency, and it can be a totally manipulative hack to grab your attention by simply making…
Login to Google Analytics Once logged in, select Acquisition from the left sidebar. In the expanded menu, select All Traffic. Under the expanded All Traffic menu, select Channels Now, you’ll see some new data in the right pane of your screen, showing you your site’s traffic channels. Click on the channel labeled Organic Search. On…
