Category Archives: Digital Marketing

Jun302020

marketing persona modeling tool screenshot over a still of a rocket and flying saucer

Omnifonic’s Amazing Marketing Persona Modeling Tool

Analytics, Digital Marketing, How To, MarketingLeave a comment

What is a marketing persona? The simple answer is that a marketing persona is a fictional character that embodies your customer or audience. When you understand that character, you can market to their aspirations and pain points. This avatar of your real-life clients isn’t pulled out of thin air, ideally. If it is, you’re doing…

Mar102020

Marketing is Actually a Subset of Digital Marketing…

Analytics, Digital Marketing, Marketing, PhilosophyLeave a comment

…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish statements that can be easily proven false. Attention is the new currency, and it can be a totally manipulative hack to grab your attention by simply making…

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