By now we are all aware of the basic principles of SEO, and a good deal of us understand that search is a critical channel in some way for every business. But, if you had to explain what goes into SEO, do you think you could do it? If you could do it, do you…
Before I answer what SEO costs, I think it’s important to talk about what the wrong price to pay for SEO is. I recently met with a small business owner who had been paying $275/month for 3 years. His site was a mess, his domain name had little to do with his brand or his…
Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…
Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…
