If you’re in any sort of marketing position with your company, chances are you’ve asked or had to answer the question “How often should we send our newsletter out?”. This is generally followed by an arbitrary number that feels right, but is it right?
Tyler and Dannon take a dive into how they answer this important question and explore the value of an email address.
How often are you sending your email newsletter and is it getting you results? Let us know in the comments.
Tyler Jacobson is founder and partner at Omnifonic, a growth focused digital marketing agency, based in Denver, CO. In addition to running Omnifonic, Tyler teaches classes on Facebook advertising at General Assembly and is a guest speaker at the Daniels College of Business at the University of Denver. People also know him for co-founding Lipgloss and, also, Mile High Soul Club, two of Denver's most celebrated club night, posting photos of his dogs to social media, a severely dry, yet omnipresent, sense of humor, his awesome wife and kids.
