Things Every Business Site Needs (8 Item Checklist)

Recently, we met with various small business owners to understand their marketing needs. What we found was that this varied group generally had the same misunderstandings or misuses of their websites. To help them and help others. we’ve compiled a list of assets every site should have, and in this podcast, we tell you how…

Details

How can I tell which keywords are driving my sales?

Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…

Details

How can I tell which keywords are bringing traffic to my site?

Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…

Details