In this new attention economy, utilizing social media is paramount for your business strategy as it is a great way to increase your brand’s awareness, and market your products and services. But when it comes to the sprawling, ever-changing world of social media, figuring out where to devote all your energies can be a tough…
Table of Contents What is a marketing persona?How do I use a persona in marketing?How do I use the persona modeling tool?Make Sure You Have Google Analytics Installed and Collecting DataMake Sure You Have Demographics and Interest Reports EnabledGet Your Free Copy of The ToolCheck the dateFilter the views – create personas.Layer On Additional FiltersReset…
By now we are all aware of the basic principles of SEO, and a good deal of us understand that search is a critical channel in some way for every business. But, if you had to explain what goes into SEO, do you think you could do it? If you could do it, do you…
Table of Contents Step 1: Setting up Google AnalyticsStep 2: Adding Google Analytics to Your SiteStep 3: Verifying Google Analytics SetupStep 4: Setting Up Filters in Google AnalyticsCreating a New Filtered ViewFilter Out That Internal TrafficShow the Full URL in Google AnalyticsMake Sure All of Your Page Visits are ConsolidatedStep 5: Connect Google Search ConsoleSetup…
The very last thing we want to do right now in the midst of a pandemic is contribute to the constant, frantic background buzz that is inundating every newsfeed, and filling every inbox to the brim right now (thank you for the email of reassurance and letting me know that you are closely monitoring COVID-19,…
As of the time that I am writing this (March 2020) unemployment is on the rise, manufacturing is slowing down and both a worldwide pandemic and environmental collapse of Biblical proportions (hyperbole?) are triggering fears throughout the financial markets. This recipe of woe has been of course sparking the notion that we are on a…
From the outside looking in, advertising and marketing can appear to be synonymous. They both present consumers with a message in hopes of hacking the brain and burrowing deep inside, and they both share the same goal of relieving people of their hard-earned disposable income. But in truth, the very real differences between advertising and…
…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish statements that can be easily proven false. Attention is the new currency, and it can be a totally manipulative hack to grab your attention by simply making…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_017.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS In the second part of this two-part episode, we may finally answer the question that started this whole thing: How do you know when it’s time to start paid advertising Make…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_016.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS It may seem like a simple question, but as we unravel why the question was being asked it became apparent that we were opening a can of social media and marketing…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_015.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Susan wanted to have a public argument about a band that she loves and that Tyler hates – but this is a marketing podcast and – well – everything is marketing.…
Bar Louie is a chain gastropub with several locations in my fair locale of the Denver-Metro area. In all, as best as my research could reveal, they have 133 restaurants nationwide, so it would be a fair assumption that they have this whole marketing and advertising thing pretty well locked down. By and large, I’d…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_014.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Tyler and Susan start by talking about the marketing funnel but quickly end up breaking apart a campaign that isn’t getting the expected results. By focusing on the messages, offers, and…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_013.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS I’ve made some amazing hires in my career and I’ve made some poor hires. Why the inconsistency? Prior to this incredibly insightful conversation, I don’t know if I’d have been able…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/omnicast_012.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Podcast coach Gabe Ratliff (of The Artful Entrepreneur) joins Tyler Jacobson to discuss how dialing in your message can help you succeed in podcasting and how being compelled to podcast can…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_011.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Susan Barry of Hive Marketing returns to the Omnicast to discuss all sorts of stupid ways that businesses waste their marketing budgets. Are you making some of these mistakes? Tune in…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_010.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS We often hear from B2B companies that they only want to advertise on LinkedIn and don’t want to advertise on Facebook or Twitter. In this episode, Tyler and Dannon explore this…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_009.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Lesson 1: If you’re ignoring your business’ online reputation, today is the day that ends. Susan Barry of Hive Marketing joins Tyler to discuss the importance of online reputation management, share…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_008.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Have you heard that the inbox is the great equalizer? Your brand gets as much visibility in the inbox as any brand of any size. So, are you taking full advantage…
Before I answer what SEO costs, I think it’s important to talk about what the wrong price to pay for SEO is. I recently met with a small business owner who had been paying $275/month for 3 years. His site was a mess, his domain name had little to do with his brand or his…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_007.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS We’re not talking about a fleet of wrapped vehicles. We’re talking about the back window of your Honda Accord being plastered with adhesive lettering from Home Depot talking all about your…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_006.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS On this episode of the Omnicast, we explore how to run better Facebook ads with David Soto of The Moore Agency. Is it possible to spend too little? Is it possible to…
Inspirational quotes usually strike me as aspirational porn, fairly meaningless aside from momentarily revving you up, relied upon by people who are aiming present a facade that masks their terror. Sorry if you’re one of those people. I truly hope you live, laugh, and love. Now, here’s where I whip out something wonderful I heard…
It’s now been a week since I attended the Denver Digital Summit, and it’s been just a little over two months since I made the leap from unfulfilling government work into the deep waters of content writing and search engine optimization. My primary care physician thought this move was some mid-life, manic episode, however, I…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_005.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Have you ever spent time designing a poster for your upcoming concert, dropped money down for printing, spent time moving from shop to shop and lamp post to lamp post hanging…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_004.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS If you’ve ever been to a conference or tradeshow, you’ve probably passed and “passed on” table after table where someone wants to take 20 minutes of your time to show you…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_003.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Recently, we met with various small business owners to understand their marketing needs. What we found was that this varied group generally had the same misunderstandings or misuses of their websites.…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_002.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS If you’re in any sort of marketing position with your company, chances are you’ve asked or had to answer the question “How often should we send our newsletter out?”. This is…
http://media.blubrry.com/omnicast_marketing/p/www.omnifonic.com/episodes/Omnicast_001.mp3 Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS If you find the show helpful, please give us a review (it will be crazy helpful.) Welcome to the very first episode of the Omnifonic marketing podcast, Omnicast. In episode no.…
Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…
Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…
One of our client’s launches monthly flash sales of exclusive products. In order to help grow this client’s audience of buyers, we’ve taken to building anticipation by creating a single page experience that exists for all of the days before the next sale. This page includes a countdown timer to the next sale, a calendar…
For Immediate ReleaseContact: Jennifer Millerpros@omnifonic.com April 16, 2019 Unconventional Businesses Hire Omnifonic, an Unconventional Marketing Firm, to help Build Brand Awareness and Fuel Growth DENVER, April 16, 2019 – In an ever-changing, fast-moving digital world, two companies forging their own paths have hired Omnifonic, a growth-focused marketing firm, to help guide and direct their marketing…
Making a career change is a marketing problem – and one that has a solution. While it might feel initially like a stretch to make this claim, I encourage you to embrace this notion and approach your new journey with a marketer’s mindset. Problem: People need good writers. There is an abundance of content being…
I am an extremely slow reader. I tell everyone this fact whenever they hand me a book; “Don’t put this book in my hands,” I’ll say, “unless you’re prepared to not see it again for a couple of years.” Curiously, I have a strong appetite for learning and I put valuable lessons to work in…
Real Band, Fake Following Last week we learned of the band Threatin, who mounted a European tour based on a large online fan base that was fake. As of this writing, they have 38.8k fans on their Facebook page, 4.6k followers on their Twitter page and 1,390 following on Spotify. This is only news because…
Hey – we launched our blog. Welcome. Matt and I recognized that neither of us had just listened to song after song of Screamin’ Jay Hawkins – so, we pulled up Screamin’ Jay Hawkins on Spotify and pressed play. We only did that after we’d been listening to King Khan and the BBQ Show for…
Big news out of the Microsoft camp this week. Bing Ads platforms will now leverage data from another Microsoft owned platform, LinkedIn. This is big news because now you can isolate your paid ads to only show to employees of a certain company, who have a certain level of seniority in that company, to people who…
Login to Google Analytics Once logged in, select Acquisition from the left sidebar. In the expanded menu, select All Traffic. Under the expanded All Traffic menu, select Channels Now, you’ll see some new data in the right pane of your screen, showing you your site’s traffic channels. Click on the channel labeled Organic Search. On…
