Bar Louie is a chain gastropub with several locations in my fair locale of the Denver-Metro area. In all, as best as my research could reveal, they have 133 restaurants nationwide, so it would be a fair assumption that they have this whole marketing and advertising thing pretty well locked down. By and large, I’d…
Tyler and Susan start by talking about the marketing funnel but quickly end up breaking apart a campaign that isn’t getting the expected results. By focusing on the messages, offers, and personas at each stage of the funnel, Tyler and Susan find next steps to capture more leads. Find out how to instantly make your…
I’ve made some amazing hires in my career and I’ve made some poor hires. Why the inconsistency? Prior to this incredibly insightful conversation, I don’t know if I’d have been able to tell you why, but I definitely can now. My biggest takeaway? Anyone in a hiring role needs the authority to make sure the…
Podcast coach Gabe Ratliff (of The Artful Entrepreneur) joins Tyler Jacobson to discuss how dialing in your message can help you succeed in podcasting and how being compelled to podcast can help you reveal your expertise and passion. TRANSCRIPT (automated): TYLER JACOBSON: You’re listening the Omnicast. I’m your host, Tyler Jacobson, with Omnifonic.com. Joining me…
Susan Barry of Hive Marketing returns to the Omnicast to discuss all sorts of stupid ways that businesses waste their marketing budgets. Are you making some of these mistakes? Tune in to find out. TRANSCRIPT (Automated) This is Tyler from the Omni cast before I jump into this episode I want to acknowledge that there…
We often hear from B2B companies that they only want to advertise on LinkedIn and don’t want to advertise on Facebook or Twitter. In this episode, Tyler and Dannon explore this thinking to see if business to business is missing marketing opportunity by exclusively spending on LinkedIn or if it’s the smartest use of their…
Lesson 1: If you’re ignoring your business’ online reputation, today is the day that ends. Susan Barry of Hive Marketing joins Tyler to discuss the importance of online reputation management, share stories of when and how it goes wrong, and give you the tools and guidance to take control of your online reputation to win…
Have you heard that the inbox is the great equalizer? Your brand gets as much visibility in the inbox as any brand of any size. So, are you taking full advantage of this or are you overlooking a couple of the easiest “set-it and forget-it” marketing tactics out there? Omnifonic’s Tyler and Dannon are here…
Before I answer what SEO costs, I think it’s important to talk about what the wrong price to pay for SEO is. I recently met with a small business owner who had been paying $275/month for 3 years. His site was a mess, his domain name had little to do with his brand or his…
We’re not talking about a fleet of wrapped vehicles. We’re talking about the back window of your Honda Accord being plastered with adhesive lettering from Home Depot talking all about your brand. Does it work? Do people remember? Should it be done differently? Tyler and Dannon dissect all of the marketing pluses and minuses of…
On this episode of the Omnicast, we explore how to run better Facebook ads with David Soto of The Moore Agency. Is it possible to spend too little? Is it possible to spend too much? Should you run your ads to wide audiences or should you narrow your audiences down to exact personas? We get into…
Inspirational quotes usually strike me as aspirational porn, fairly meaningless aside from momentarily revving you up, relied upon by people who are aiming present a facade that masks their terror. Sorry if you’re one of those people. I truly hope you live, laugh, and love. Now, here’s where I whip out something wonderful I heard…
It’s now been a week since I attended the Denver Digital Summit, and it’s been just a little over two months since I made the leap from unfulfilling government work into the deep waters of content writing and search engine optimization. My primary care physician thought this move was some mid-life, manic episode, however, I…
Have you ever spent time designing a poster for your upcoming concert, dropped money down for printing, spent time moving from shop to shop and lamp post to lamp post hanging them – only to wonder if it’s doing you or your show any good? We wonder the same thing. It’s not enough to have…
If you’ve ever been to a conference or tradeshow, you’ve probably passed and “passed on” table after table where someone wants to take 20 minutes of your time to show you a demo or they want to give you a branded thumb drive. Is this type of marketing effective? If not, how can a vendor…
Recently, we met with various small business owners to understand their marketing needs. What we found was that this varied group generally had the same misunderstandings or misuses of their websites. To help them and help others. we’ve compiled a list of assets every site should have, and in this podcast, we tell you how…
If you’re in any sort of marketing position with your company, chances are you’ve asked or had to answer the question “How often should we send our newsletter out?”. This is generally followed by an arbitrary number that feels right, but is it right? Tyler and Dannon take a dive into how they answer this…
If you find the show helpful, please give us a review (it will be crazy helpful.) Welcome to the very first episode of the Omnifonic marketing podcast, Omnicast. In episode no. 1, Tyler and Dannon explore the odd interaction of a well-meaning non-profit asking passers-by on the street to give them a credit card. Does…
Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to understand where your site is providing value for searchers, it also assumes that all traffic is created equal. It’s not all equal. Your site isn’t some amorphous blob (I hope)…
Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a successful proprietor who wants to rank #1 for a term no one is searching. “Get me to the top page for ‘poly-fabric textile distributor Wisconsin!’” What drives that thinking? I’d…
One of our client’s launches monthly flash sales of exclusive products. In order to help grow this client’s audience of buyers, we’ve taken to building anticipation by creating a single page experience that exists for all of the days before the next sale. This page includes a countdown timer to the next sale, a calendar…
For Immediate ReleaseContact: Jennifer Millerpros@omnifonic.com April 16, 2019 Unconventional Businesses Hire Omnifonic, an Unconventional Marketing Firm, to help Build Brand Awareness and Fuel Growth DENVER, April 16, 2019 – In an ever-changing, fast-moving digital world, two companies forging their own paths have hired Omnifonic, a growth-focused marketing firm, to help guide and direct their marketing…
Making a career change is a marketing problem – and one that has a solution. While it might feel initially like a stretch to make this claim, I encourage you to embrace this notion and approach your new journey with a marketer’s mindset. Problem: People need good writers. There is an abundance of content being…
I am an extremely slow reader. I tell everyone this fact whenever they hand me a book; “Don’t put this book in my hands,” I’ll say, “unless you’re prepared to not see it again for a couple of years.” Curiously, I have a strong appetite for learning and I put valuable lessons to work in…
Real Band, Fake Following Last week we learned of the band Threatin, who mounted a European tour based on a large online fan base that was fake. As of this writing, they have 38.8k fans on their Facebook page, 4.6k followers on their Twitter page and 1,390 following on Spotify. This is only news because…
Hey – we launched our blog. Welcome. Matt and I recognized that neither of us had just listened to song after song of Screamin’ Jay Hawkins – so, we pulled up Screamin’ Jay Hawkins on Spotify and pressed play. We only did that after we’d been listening to King Khan and the BBQ Show for…
Big news out of the Microsoft camp this week. Bing Ads platforms will now leverage data from another Microsoft owned platform, LinkedIn. This is big news because now you can isolate your paid ads to only show to employees of a certain company, who have a certain level of seniority in that company, to people who…
Login to Google Analytics Once logged in, select Acquisition from the left sidebar. In the expanded menu, select All Traffic. Under the expanded All Traffic menu, select Channels Now, you’ll see some new data in the right pane of your screen, showing you your site’s traffic channels. Click on the channel labeled Organic Search. On…
